:: MMP SHAH COLLEGE ::

B.Com with Advertising & Sales Promotion - Program Specific Outcome
FIRST YEAR
Semester – I	Semester - II
English I - H.L.	English II -H.L
Economics-I - Analysis Of Consumer Behaviour	Business Economics-II - Analysis Of Market
Commerce-I Principles Of Business Management	Commerce-II - Principle Of Marketing Management
Accountancy-I Financial Accounting	Accountancy-II - Advance Financial Accounting
Advertising, Sales Promotion & Public Relations-I Marketing Communication & Advertising-I	Advertising, Sales Promotion & Public Relations-III Advertising Copy & Media
Advertising, Sale Promotion & Public Relations II Personal Selling & Salesmanship I	Environmental Studies

SECOND YEAR
Semester – III	Semester - IV
English III -H.L	English IV-H.L
Economics-III Money & Banking	Economics-IV International Trade
Commerce-III Customer Relationship Management And Retailing	Commerce-IV Introduction to Banking & Insurance
Accounting-III	Accounting-IV
Advertising, Sales Promotion & Public Relation-IV Personal Selling & Salesmanship II	Advertising, Sales Promotion & Public Relations-V Copy Writing, Media Planning & Scheduling
Business Law-I	Business Law-II

THIRD YEAR
Semester – V	Semester - VI
English V -H.L	English VI -H.L
Economics-V Public Finance	Economics-VI Indian Economy
Commerce-V Modern Finance	Commerce-VI Financial Market
Advertising, Sales Promotion & Public Relation VI Ethics & Eval. Of Adv. Effectiveness	Entrepreneurship Development
Advertising, Sales Promotion & Public Relation-VII Advertising Agency & Department	Advertising, Sales Promotion & Public Relations-IX
Advertising, Sales Promotion & Public Relation-VIII Sales Management	Advertising, Sales Promotion & Public Relation-X New Trends In Advertising