:: MMP SHAH COLLEGE ::

BA in Mass Media - Program Specific Outcome
FIRST YEAR
Semester – I	Semester - II
Effective Communication Skills	Environmental Studies
Fundamental of Mass Communication	Indian Political and Economic Systems
Contemporary world history	Introduction to Psychology
Traditional Media	Basic writing
Introduction to sociology	Introduction to Computers

SECOND YEAR
Semester – III	Semester - IV
Introduction to print media	Introduction to broadcasting
Basics of Advertising	Integrated Marketing Communication
Fundamentals of Public relations	Introduction to new media
Visual Communication	Writing for media
Principles of Management	a. Women’s Studies b. Women and Media

THIRD YEAR
Semester – V		Semester - VI
Choose ANY 1 Specialization		Choose ANY 1 Specialization
Advertising & PR	Journalism	Advertising & PR	Journalism
Research in Mass Media	Research in Mass Media	Internship	Internship
Advertising and Marketing	Political and Economic Reporting for print Media	Advertising and Society	News Media Organization & Management
Consumer Behaviour	Newspaper Editing Layout & Design	Laws and Ethics in Advertising	Broadcast Journalism
Branding	Magazines and Journals	Advertising Agencies	Social and Developmental Reporting for Print Media
Media planning and Scheduling	Press Laws and Ethics